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U-POD – IT'S A NEW BRAND OF
E-CIGARETTES
despite the negative impact of smoking, we want to create a brand that tell truth.

When others tell about alternative smoking, we will not. Cause people actually smoke because they like smoking, like to have fun and relax. Only those who want to stop smoking or don't smoke at all think about the harm.
We make an audience study, which shows that the main audience of e-cigarettes - is young people aged 18 to 24 years. They are smoking more often.
young people who are loyal to electronic devices and smoke sometimes.
who is the core audience?
what do we know about them?
For our audience, smoking is a way to solve problems. Because life is difficult. You should always decide something. If everything is ok today, something happens tomorrow.
but how to develop a relax
strategy in the future?
become a brand which tell the truth. openness helps brands get closer to the audience and remove all questions.
Before the design, we set two tasks:
- to reflect the relaxation
- make it visible on the shelves in the supermarket.
we have created "Guys" that reflect the state of relaxation
IDENTITY
moment
dancer
sitting
relaxer
total chill
moment
sitting
total chill
dancer
relaxer
logo
packing
the taste can be felt visually
the task of packaging is to show taste. the color changes depending on the taste, and for each taste, there is its own "guys".
u-pod foodtrack
u-pod bar
There are many limitations to promoting e-cigarettes, so we can create our bar.

It will be a place of relaxation, gathering of friends, delicious cocktails, and parties.

To develop recognizability
and the mission of the U-pod brand with UGC content (content created
by people).

We cab sell our brands during the day and nice cocktails for dinner.
mearch
we have faced a problem - e-cigarettes have many restrictions on communication. The product cannot be advertised. But it doesn't mean that U-pod shouldn't have a message.

when everyone sells the same thing, people will come to someone who associates with the category. our task is to consolidate the association with the best relaxation ever. in time of the chill, people think about the U-pod.
COMMUNICATION
In one of the in-depth interviews, we met Olya. And they noticed that Olya was so busy from Monday to Friday that she did not notice life.

"I'll wait for the holidays, and then I relax."

Olya seems so busy. She is waiting for the holidays, Fridays, salaries at the end of the month and then she can ... relax. Everyone sometimes is Olya.
But "tomorrow" doesn't come. What are you waiting for?

To relax, you shouldn't look for difficulties. it is possible in another way. Anywhere and in anytime, at a party, during a lunch. And most importantly - you shouldn't wait. So Olya inspired us on a message:
posters
coming soon
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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