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Naming, brand strategy, communication strategy, marketing support
Application for insurance
Raptom
RAPTOM —
APPLICATION FOR INSURANCE
The main idea is not only about buying a policy. The application also solves a problem when an insurance event was happening.

Yes, it's possible in Ukraine, in 2021.
TASK

The team has a request to launch the brand on the market, attract new customers, make the brand consistent and simply tell about the product.
STRATEGY
INSURANCE IN PEOPLE'S LIFE
We make a big strategic session with the team. Then we start research to understand more about insurance in daily routine.

Also, we create hypotheses about the main audience.

AUDIENCE TRUTH
To get insurance payments you should be/become a lawyer.

People don't want to spend a lot of time-solving paperwork.

OUR PERSON
In the interview, we met with Kostya. He is a modern, 30 years old man. He isn't a Silicon Valley or Elon Mask fan, but he is very up on currents event.

It can be an iPhone presentation or rocket launching.

Subscriptions on Netflix, Spotify, Apple Music, Megogo are quite common for him. He is an open mind.

RENOVATED
CAR
Everything he needs after car accident is
Kostya inspired us on a new strategy. We describe it in one word.
FAST
You сhoose and buy insurance faster with the application, solve paperwork and continue doing what you like.
RAPTOM —INSURANCE APPLICATION, WHERE YOU ARE INSURED, IF SOMETHINGS HAPPENS, REPAIR FAST.
NAMING
In an interview with the audience, we understand that naming Sdelky has an association with finance more than insurance spere. So we decide to change it.

As a result, Sdelky becomes Raptom.


Before
After
IDENTITY
The main identity idea is a circle, which is filled with a gradient and symbolizes the SOS button.


What can be simpler than shapes?
We were looking for elements which will be available for our customer to remember and explain simply. That even the five-year-old child understood.
We create identity with figures which deformed and aligned immediately after the car accident.
COMMUNICATION
When we worked with communication, we realized that the driver who has a car accident was upset not only because of it.

«ut also about plans which change rapidly. He was driving to his office and someone scratched the car. Unpleasant experience.
INSURANCE FROGGY
In addition to stress, paperwork with insurance, he should change or cancel his deals. It's upsetting the driver the most.

The small accident is a big problem. But it also can be solved. Without spending a whole day on this routine.
SOMETHING WRONG - DECIDE QUICKLY
As a result, a new message
Digital creative for vertical format
We advertise not only the application advantage but also the purchase of insurance. We create an additional message.
SOMETHING GO WRONG — BUY QUICKLY
Additional message
Digital ads for vertical format
Digital ads for horizontal format
Radio became an additional channel of communication. How to talk about insurance on the radio? Show real situations where everyone recognizes themselves and remembers about Raptom.
RADIO
Made on
Tilda