Create a communication strategy to make the brand noticeable, remember, and at least subscribed to Instagram.
P.S. Instagram has been chosen as the main communication channel.
We make an interview with those who like popcorn, don't like popcorn, eat fruits and chocolates, go to the gym, but sometimes drink cola (not zero).
We found an Insight. People eat snacks, chocolates, and other things, not because they are hungry, but just to сheer on themselves. Because it's a fan.