Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Communication strategy
LendsBay
Task
Increase downloads up to 30 000
Solution
We create SMM strategy and create content according to strategy.
Research
We start with audience research. We have an interview with investors and loaners. Loaners often use credit cards, go to a financial organization or ask friends.

Loans are treated negatively by investors and loaners. Because when people borrow money, they feel shame, and giving money to total strangers is risky.
LendsBay
LendsBay is an application that connects investors with loaners. It's like a bank loan, but more profitable. Because directly between people. Without intermediaries.
Insight:
We realized that people don't just lend. Money helps move forward, solve a problem, make a dream come true, or drive business. People who borrow also help.
INVEST IN PEOPLE
New message - invest in people. Because you can invest not only in stocks, real estate, or cryptocurrency but also in people. Invest, earn and help them.

We also change positioning - the financial ecosystem becomes a peer-to-peer lending application. It's more clear for all people, not only professional investors.

Visual
content
After analyzing the design of social media of financial companies, we identified several rules:
Design should not be associated with micro financial companies
We should look different than banks because we are application first of all
BEFORE
AFTER
Posts
We divide content into account for different directions - useful content in the finance sphere, selling posts, creative content, which evoke emotions, tell more about brand and values.
Target
Aim - app download. It's important for people to understand our app and download it. As a result, all messages is clear.
RESULTS
1,5
Increase organic
coverage

by
times
45 000
General amount of users
(At the beginning it was 5 000)
at 31.12.2020
Made on
Tilda