Brand identity
Supermarket chain
Furshet
Everyone in Ukraine knows about Furshet. Furshet is one of the first supermarkets, opening in 1998.
Time goes, a new supermarket chains open rapidly. For instance, Novus, Silpo, Ashan eventually. We've got a huge selection in the supermarket nowadays, unlike the 90-s.
As a result, Furshet had lost market position. So a huge chain decided to change the design. We agree to help.
Time goes, a new supermarket chains open rapidly. For instance, Novus, Silpo, Ashan eventually. We've got a huge selection in the supermarket nowadays, unlike the 90-s.
As a result, Furshet had lost market position. So a huge chain decided to change the design. We agree to help.
Task
Create a new visual identity to connect all communication methods into one visual system.
Before
After
Decision
We don't do radical changes. The brand exists for many years, so we should save a general association with the brand. We make the new logo more simple. If we imagine an arrow, the triangle shows a moving direction. So it's easy to scale.
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