Communication strategy
Influencer marketing platform
BloggerMall
Task
Tell about influencer marketing platform
Solution
We make research with the business audience and make an interview with bloggers. We have 2 brand segments that usually work with brands.
Positioning
BloggerMall - influencer marketing platform

t's a place where you can find relevant bloggers for your brand and cooperate with them.

For bloggers, it's a possibility to get advertising offers from brands, even if you have 3,000 subscribers.
Visual concept
In this case, we create a visual concept without a brand book. Adapt design according to colors and logo.

The circle became the main focus in the identity.
Stories
Express emotions are one of the main tasks of communication.
Posts
Hype and negative stories are not about us, so we tell about platform benefits and main advantages.
Target for brands
The main audience - is brands that want to start working with bloggers.
Target for bloggers
Posts are targeted at a small audience - influencers with a small number of subscribers. This blogger appeared on the platform. Next, start working with larger influencers.
Special project
The effectiveness of outdoor advertising is difficult to calculate. A lot of brands invest a large part of their marketing budget in "outdoor advertising".

Bloggers advertising is possible to calculate. It can be coverage, numbers of new subscribers, purchases, conversions, % of interactions with the brand account.
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