Brand strategy, content, website
Photoepilator Lescolton
Lescolton
Task
Increase in conversion. Create a new website design and content.
There are many ways to lose hair. Someone chooses sugaring, waxing, or laser hair removal.

Photoepilation is an alternative hair removal method despite laser epilation with the light pulse by 8-12 treatments.
There are several brand development strategies for different markets.

Photoepilator is a low-competitive product in the unformed market, in other words, the blue ocean.
Everything which interests a woman on one page
We interviewed several women. It helps understand what they want to know about photo epilators. How it works, for whom is acceptable, what is the result. Feedback from women who already used the device was also matters.

We created photo content and described Lescolton in detail.
Content
Result: Increase site conversion twice
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Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
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