For the younger audience, we drive social networks and do targeted advertising.
Some people don't use Facebook and don't search for services on Google. They have problems but don't tell them about it.
We convinced that old people need help the most. We created special survey offers for them, and we also wrote articles in local newspapers.
Yes, newspapers became a channel for reporting the news. Patients know about us came through newspapers. We write stories about old people and their eye disease, about the importance of treatment and care of yourself.
Every person, despite the age, should see good this beautiful world.